Sarah Jessica Parker’s Newest Fragrance, SJP NYC

Sarah Jessica Parker’s Newest Fragrance, SJP NYC

Friday, October 16, 2009 by Wendy Lam

sjp-nyc-ad-and-bottle

Sarah Jessica Parker is launching another fragrance with Coty Prestige, called SJP NYC, which was inspired by her “Sex and the City” alter ego, Carrie Bradshaw. According to WWD, Coty’s already working with the Sex and The City movie producers and distributors to leverage the relationship, details of the plan are still in development, although in-store appearances and promotions tied to the movie’s premiere are planned. The fruity floral scent created by Parker and Firmenich’s Honorine Blanc, has top notes of Italian mandarin, white osmanthus and wild red strawberries; a heart of gardenia, honeysuckle, mimosa and red rose damascenia, and a drydown of sandalwood, vanilla absolute, rum flavor and creamy musks.

The collection consists of eaux de toilette in three sizes — 15 ml. for $25, 30 ml. for $35 and 60 ml. for $49 — as well as a 200-ml. body lotion for $25. A cuff bracelet with solid perfume, tentatively priced at $35, will follow in May. SJP NYC will bow first in Macy’s 750 doors in February. In May, coinciding with the release of the second ‘Sex and the City’ movie, the fragrance will expand its reach to an additional 1,500 department and specialty store doors in the U.S., and to 16 countries for a total of about 10,000 doors worldwide at full distribution.

“A large part of the inspiration was what I now understand to be people’s impressions of seeing Carrie Bradshaw walk down the street and what feelings that evokes for her and for them — a real sense of freedom and possibilities, a love for the city around her and, of course, fashion,” Parker told WWD. “We started with this idea that we wanted to create something fun. We wanted to create a party in a bottle and reflect that in the packaging with a real sense of whimsy, fun and joie de vivre. And then we took it from there. Portability and fashion played key roles in the development of the packaging and overall concept.”

Bigger pics after the jump…

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