Timberland have teamed up with Wyclef Jean to created a collection of boots to promote the importance of preserving and protecting the environment with a focus on reforestation in Haiti. The Earthkeepers Yéle Haiti Collection, a 16-boot footwear collection devised by Timberland and Wyclef Jean, is slated to launch late November. For every pair sold, $2 will be donated to Wyclef’s Yéle Haiti Foundation to support reforestation in Haiti. The collection of eco-conscious footwear, made from recycled and organic materials, will be available globally for men, women and kids. In addition to the boots, “Tree” tee shirts designed by Haitian art students from the FOSAJ Art School in Jacmel, Haiti will be sold in Timberland stores and on timberland.com. For each tee shirt sold, $1 will go to the Yéle Haiti Foundation to support reforestation and art programs in Haiti. Last night was the launch event, where Wyclef gave an amazing 1 hour concert to an intimate crowd. The boots are nice, I like!
Wyclef is one of six Earthkeeper Heroes within the company’s 2009 Earthkeepers program, which aims to catalyze a movement of environmental and social activists. A first for both Wyclef Jean and Timberland, this innovative partnership will fuse music, product, digital and social media, service events and concerts to motivate and inspire consumers to take action in protecting the environment. This new alliance is grounded in a shared commitment to the environment and a passion for improving communities throughout the world.
More pics after the jump…
Outfit: MadeMe Rose Print Leather Motorcycle Jacket, adidas by Stella McCartney Hoodie, Hudson Jeans Distressed Skinny with Ankle Zipper, Chinese Laundry Top Leather Over-the-knee Boots and Balenciaga First Bag
Jeff Swartz, Timberland’s President and CEO