Erin Fetherston for LU Crème Roulée Tin

Erin Fetherston for LU Crème Roulée Tin

Friday, August 28, 2009 by Wendy Lam


Erin Fetherston has teamed up with LU to create a specially designed limited edition tin for the LU Crème Roulée. The project will launch on September 10th exclusively on The tin of Crème Roulée Dark Chocolate Biscuits are sold in a pack of six for $39 – available for pre-order now at

Erin designed the tins with the thought that they can be used for so many things – holding colored pencils and art supplies, in the kitchen, and ultimately, a great hostess gift – definitely something that would be kept and re-used. The tins are so chic you can put them right on the dinner table for a party – LU’s tagline after all is “chic little cookie”! Cute, I want one! I wonder if these will be given out inside The Tent during New York Fashion Week…

“I came to love LU when I lived in Paris as they are a European classic and everyone’s go-to cookie in France. LU has a long history integrating art and design into its campaigns dating back to the late-1800s. With LU now expanding into the U.S. I was thrilled to partner with them. I am an American designer and started my career in fashion in Paris before making my home in New York, so it really felt like the perfect fit. LU Biscuits have a strong French heritage and French style has always been a true inspiration for both my runway collections and my personal tastes. When creating the design for these tins, I was inspired by the wonderful sense of style and charm that LU represents. I felt that the handwritten script and fashion figurines would add my own personal, modern twist to the elegant spirit and sense of playfulness and delight of LU Biscuits.” – Erin Fetherston

More pics after the jump…







Categories: eats fashion fashion week new york fashion week


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