According to WWD, Joy Gryson is launching a line of bags with MCM. “The collection, called MCM New York, marks a departure for the company, which was founded in 1976 and whose initials stand for Mode Creation Munich.” MCM New York is comprised of three groups: the Sportivo, Notte and Giorno which will retail between $695 and $2,800. The collection will be sold exclusively at Saks Fifth Avenue and the MCM Plaza boutique in New York at the end of August. The collaboration is ongoing, with plans for a holiday and spring 2010 line.
Coco Rocha is featured in the ad campaign shot at the Standard Hotel in New York’s Meatpacking District, photographed by Cheol Park and styled by Vogue’s Kathryn Neale. The theme of the campaign, said MCM U.S. marketing manager Marina Storonkin, “is accessible luxury for the young metropolitan career woman.”
Can’t wait to see more of the bags!