Givenchy launched a new fragrance for men, PLAY, featuring Justin Timberlake as the face and embodiment of the PLAY lifestyle. PLAY was inspired by the lifestyle of today’s man, characterized by freedom of action and freedom of movement. The PLAY fragrance is available in EDT and Intense EDT, formulated by Emilie Coppermann and Lucas Sieuzac under the direction of Givenchy’s ‘brand nose’ Francoise Donche. It’s a modern yet timeless scent that embodies its era with style. The ad campaign, shot by photographer Tom Murno, takes inspiration from Justin Timberlake’s real life. JT fits perfect, still looking hot.
PLAY EDT exudes a powerful presence with top notes Bergamot, Mandarin Orange, Bitter Orange, Grapefruit; middle notes Amyris Wood, Black Pepper, Coffee Flower; and bottom notes Vetiver, Patchouli.
PLAY Intense is charismatic and captivates with its sweet, caressing nature with top notes Bergamot, Mandarin; middle notes Amyris Wood, Pink Pepper, Coffee Flower; and bottom notes Labdanum, Tonka Bean, Vetiver, Patchouli.
More pics after the jump…