WWD reports that Loeffler Randall relaunched their site, loefflerrandall.com today with new features including e-commerce, blog by the designer, behind-the-scenes video and look book shoots. It will offer exclusive styles and options to pre-order product. “Being a mom of twins, I do all of my shopping online,” Randall said. “This is the way it’s going. It will be a new revenue stream for us.” Perfect!
More pics after the jump…
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