Nike Sportswear Loopwheeler Fall/Holiday 09 - Rivalry Series

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For this coming Fall and Holiday season, Nike Sportswear will continue the partnership with Japan’s Loopwheeler on a collection of premium Fleece tops and bottoms. The collection draws inspiration from the concept of rivalry—an element inherent in sport. Each piece in the series is adorned with a crest highlighting either the Loopwheeler Bears of Japan or the Nike Sportswear Beavers of Beaverton. Read the full story with a preview of this years Nike Sportswear Loopwheeler Rivalry Series below.

Forged through a shared passion for innovation, meticulous craftsmanship, and authentic, high-quality fleece, the partnership between Nike Sportswear’s NSW Collection and Japan’s Loopwheeler continues with a series of products in premium loopback French terry fleece. The Men’s AW77 features a heavyweight 460gram fleece, while the Women’s Windrunner is constructed from a durable 360gram fleece.

The fleece used for all NSW Loopwheeler products—is knitted on the brand’s rotating looms through a process that holds its heritage as close as Nike holds its own. The yarn on the loopwheel never comes under tension, resulting in a relaxed fabric that is supremely soft. Under the watchful eye of Loopwheeler’s craftsmen, a mere handful of Loopwheeler fleece garments can be made from the material produced each day. After the fleece is hand-cut and flat-lock stitched to insure comfort and durability, the results are nearly impossible to match.

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The Fall 2009 NSW Loopwheeler collection draws inspiration from the concept of rivalry—an element inherent in sport. Each NSW collection Loopwheeler garment comes in classic sport colorways and is adorned with a crest highlighting either the Loopwheeler Bears of Japan or the Nike Sportswear Beavers of Beaverton. Adding to the iconography, Loopwheeler founder Satoshi Suzuki and the Nike Sportswear design team also chose numbers to express ideals close to each team. The number 10 was given to the Beaverton Beavers to represent the playmaker, a creative force that defines something new for the future. The number 24 adorns the Loopwheeler crest and represents the number of revolutions per minute that one loopwheel machine can complete.

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Without a sense of fair play and respect, no rivalry can thrive, so along with the individual crests, an additional crest has been designed to connect the two teams and symbolize sportsmanship. The NSW Loopwheeler collection—unrivaled craftsmanship, unquestionable comfort, rich with heritage and a story all its own.

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Nike Sportswear Loopwheeler Fall 2009 – Rivalry Series

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