Beyoncé to Launch Sasha Fierce for Deréon Collection

Beyoncé to Launch Sasha Fierce for Deréon Collection

Wednesday, July 1, 2009 by Wendy Lam


According to WWD, Beyoncé and her momager/stylist Tina Knowles is slated to launch a new junior apparel label, Sasha Fierce for Deréon, for back-to-school selling, named after Beyoncé’s alter ego and third solo album, “I Am…Sasha Fierce”. The collection consists of a full range of sportswear, outerwear, handbags, footwear, eyewear, lingerie and jewelry, the “over the top” jewelry, shoes and eyewear feature “large chains made in mixed metals such as silver with gold, heavily studded shoes and oversize sunglasses such as the ones Beyoncé has been seen wearing on tour.” You can expect apparel like “a one-shoulder dress, black bodysuit, fake leather jacket with oversize collar, leggings and destructed jeans with mesh and lace details lining the ripped material.” Come September, the collection will be available at retailers like Macy’s, Dillard’s and specialty stores Jimmy Jazz and Against All Odds.

The collection, Tina said, is “edgier and trendier and reflects Sasha Fierce’s daring and outgoing attitude. Beyoncé, who said in a statement “the line really exudes a different side of my personality, which I am grateful that I can express,” had a lot of say in the creation of the collection, Tina said.




Categories: celebrities fashion handbags jewelry/accessories shoes


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