In Bloom by Reese Witherspoon Perfume

In Bloom by Reese Witherspoon Perfume

Friday, June 12, 2009 by Wendy Lam


According to WWD, Reese Witherspoon is launching her first perfume with Avon called In Bloom by Reese Witherspoon. The development process took nearly 2 years and was more complicated than she imagined, but finally the perfume is slated to release globally in November. No word on how the scent smells but I can imagine it will be very girlie like herself.

“It was a unique experience for me because I had no idea what goes into making perfumes,” said Witherspoon, “I thought you just pick a fragrance and it’s easy. But there were all these different levels of creating a scent that were new to me, but really fun and exciting.”

“Reese was the perfect partner on the fragrance – she was fully involved in the whole process from the development of the juice and packaging to the fragrance name. I logged many miles flying between NY and LA to work with her to make sure the end result was a true reflection of Reese’s style.” – Isabel Ryan, Director of Avon Creative Development

UPDATE: Just got some new pictures from their PR, check them after the jump…




Categories: beauty celebrities


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