Rachel Rachel Roy for Macy's Collection

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The recession is hitting everyone, Jones Apparel Group today announced the launch of a Rachel Roy diffusion brand exclusive to Macy’s which include affordable contemporary sportswear, footwear and accessories. The lower-priced line is dubbed Rachel Rachel Roy and is slated to debut in August 2009. The Rachel Rachel Roy collection will capture a fresh and youthful look that reflects today’s culture by mixing elements of downtown cool with uptown chic at affordable price points. The line will retail from $59 to $299 for sportswear, $79 to $199 for footwear, $40 to $195 for jewelry and $69 to $109 for handbags. The collection includes an array of sportswear options, including stonewashed denim skirts; fake leather jackets and fake fur vests; long, chunky cardigans; Modal jersey dresses, jumpsuits and tops; crystal-embellished cotton jersey T-shirts; brushstroke-printed jackets and coats, and bright pink leopard-printed skinny jeans. In addition to apparel, there will be a large selection of accessories, including footwear, handbags and jewelry, all retailing for under $250.

Founder and artistic director, Rachel Roy, said, “Accessible fashion has always been a passion of mine. Every woman should have the opportunity to express herself through style. Being able to design a contemporary product line that truly reflects a sense of individuality is a great honor. Macy’s has been an embracing partner in helping us launch this redefinition of a new lifestyle collection.” via WWD

The Rachel Rachel Roy for Macy’s Collection is looking pretty good, I’m anticipating the release. Loving a lot of the pieces! Do you love it or hate it?

More pics after the jump…

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