Parlux Partners with Jay-Z, Rihanna & Kanye West

Parlux Partners with Jay-Z, Rihanna & Kanye West

Thursday, April 9, 2009 by Wendy Lam


According to WWD, Rihanna, Kanye West and Jay-Z has just inked a deal with Parlux Fragrances Inc., “instead of receiving cash from licensing royalties, the stars will get royalties and profit sharing in the fragrance brands they launch. But most of the payoff will be through warrants to buy Parlux stock. Through Iconic, the stars will receive four million warrants to buy Parlux stock at $5 a share.” Kanye and Rihanna has already signed, “Jay-Z and the unidentified female star, are expected to sign after the Parlux stockholders have authorized the deal.” Rihanna and Kanye’s fragrances are slated to launch in the summer of 2010 and expects to introduce Jay-Z and the fourth celeb the following year. I wonder who they’ll be signing, can it be Beyonce? Stay tuned for more info…


Categories: beauty celebrities


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