Last week I was invited to check out Nike’s new retail location in Westchester Mall in White Plains, NY, it was my first time visiting that mall and I have to say I will be back. The new NikeStore features new customization concepts including the Tee-Bar and NIKE iD Studio, giving consumers the power to design and create their own footwear and apparel, they also offer private customization parties for groups. I had the chance to experience an in-store one-on-one walk through of the new store and designed my own pair of custom Nike’s and get the full Nike iD Studio experience, courtesy of Nike.
Through NIKE iD, consumers can customize products from 105 key styles and a handful of items that are exclusive to the NIKE iD sessions, such as the Dunk, Dunk High, the women’s Dunk, the Air Max 90, the Air Max BW and the Air Force 25 low. With the addition of customization, they are now offering private events and intimate shopping parties for guests. These events offer the unique ability to experience the Nike iD Studio, where guests can showcase their individual style by designing one-of-a-kind footwear. Customization design consultants are on hand to assist with every creation. The event space is free with the purchase of gift cards for every guest and can be reserved after-hours with or without catering. Definitely a great spot for events and birthday parties!
More pics after the jump…
Photo courtesy of Nike
Photo courtesy of Nike
Nike Dunk High I designed, wanted to keep it simple for Spring/Summer!
Categories: art/design kicks shopping streetwear
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