HAWKS by Geren Ford Fragrance Launch

HAWKS by Geren Ford Fragrance Launch

Friday, March 13, 2009 by Wendy Lam


HAWKS by Geren Ford, the first in an ongoing series of clothing collaborations for Urban Outfitters, was introduced in the summer of 2008. This April Geren Lockhart launches HAWKS the fragrance, her first fragrance created exclusively for Urban Outfitters. HAWKS is a delicate fragrance, which blends floral notes of pink freesia with rich amber to create a clean yet warm scent. “I loved the idea of using amber in the fragrance,” says Lockhart. “It’s organic and decadent at the same time.” Brightly Packaged in a graphic fuchsia and turquoise bottle, HAWKS resonates well with the HAWKS by Geren Ford clothing line for Urban Outfitters. “It’s a day to night fragrance that’s easy to take with you when you travel,” adds Lockhart. “It’s chic and feminine, unique and decadent.” The bottle is simple but the vivid colors on it is quite eye catching, I’m curious how it smells in person.

HAWKS will be sold in select Urban Outfitters stores and online this April, priced $58.00 for 1.7 oz./50ml.


Categories: beauty


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