Jonas Brothers Launch Tween Fashion Line

Jonas Brothers Launch Tween Fashion Line

Thursday, March 12, 2009 by Wendy Lam


Popular musical pop trio, Jonas Brothers has ventured into a full sportswear line for tweens with Disney Consumer Products slated to hit mass retailers like Walmart, Kmart, Sears and JCPenney in time for back-to-school shopping. Smart move since most of their fans are young girls, this will for sure be a bit hit! According to WWD, the apparel collection will be called Jonas, will follow the launch of the Disney Channel’s highly anticipated “Jonas” TV show, which is set to begin airing in May. “The Jonas tween apparel collection is inspired by the preppy clothing seen on the show, and nearly all of it is not character driven — there are argyle sweater vests with the Horace Mantis Academy logo on the front; woven tops; T-shirts; polo shirts with ruffle accents on the neck and sleeves; plaid belted shorts; leggings; denim skirts, and jeans. The collection will retail from $9.99 to $24.99.”

“The Jonas Brothers are a lifestyle, not just a boy band,” she said. “Their movie lets you into their world, and the clothing line is just another way to do that; it’s a way to get closer to them and their world.”

Peep a preview of the clothing line after the jump…




Categories: celebrities fashion


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