South Korea boutiques better watch out, H&M is coming in full force in the spring of 2010. The first store will be located in the best business location in Myundong in Seoul with approximately 2,600 sqm of sales surface! The recession doesn’t seem to affect my favorite store as they are planning to open 225 stores net globally during 2009. Woo, go H&M!
We look forward to establishing in South Korea. We have positive experiences from our establishments in Japan, Hong Kong and China and see South Korea as a natural consecutive step. South Korea has 49 million inhabitants, of which 23 million in the Seoul area, with a great interest in fashion and purchasing power, says Rolf Eriksen, CEO at H&M.