The Halston Fall 2009 video presentation landed in my email last Friday but I just had a chance to watch it. This season Halston reinterpreted the traditional show format with the launch of a digital concept revealing a 360-degree view of the Ready-to-Wear collection with a music video concept. The video was produced by “Blink Productions and Colonel Blimp, the video will capture the mood and inspirations of the designs worn by the Halston heroine Dree Hemmingway as she moves through the film’s interior world created by director Nez Khammel. Khammel sought to evoke the enduring Halston mystique with vignettes styled to capture the associated glamour and decadence of a transient era.” The viral video is a global platform for everyone to check out the presentation. The video is pretty cool, the set and models are very interesting. I especially liked the model that was standing still with her leg up in a 90 degree angle, crazy! I quite like it, check it out yourself.
Bonnie Takhar, CEO and President of Halston comments, ‘Just as Halston himself is recognized as an original American fashion innovator, the Fall 2009 film sets a similar tone for the brand’s commitment to advancing modern American luxury values’.