adidas SLVR Spring/Summer ‘09 Collection Preview

adidas SLVR Spring/Summer ‘09 Collection Preview

Wednesday, February 4, 2009 by Wendy Lam


Previously we’ve posted the news about the upcoming release of the adidas SLVR collection and you’ve all seen a sneak peek of the collection from the video. The Cut posted more images of the adidas SLVR Spring/Summer ‘09 Collection which is slated to launch in a new store opening at 108 Wooster Street on February 17th and then launching globally.

The adidas SLVR label’s key message is ‘Simply Perfect’. The collection was created for the customer in between adidas Originals and Y-3 which will include sportswear (not performance activewear), accessories and footwear for women and men. The line will be introduced in February during New York Fashion Week with its first stand-alone store in SoHo, and a second store will open in Paris during fashion week there. Two more stand-alone stores in Los Angeles and Miami will bow during the first quarter of 2009. Fashion week events are expected to fete the New York and Paris shows. Additionally, in Paris and Beijing, SLVR will be sold at the new Adidas Brand Centres, and in Moscow and Berlin, the collection will be sold in existing Sport Performance Centre stores. E-commerce will also launch in February. The range consists of simple black, white and the signature gunmetal gray pieces, accented with solid-colored items in maroon, orange and blue. T-shirts, with designed details but simple concepts, and nylon jackets are key items in the “pure” collection. The line will retail from $45 to $190.

More pics after the jump…



Categories: fashion jewelry/accessories kicks shopping


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