Bloomingdale’s Celebrates Barbie’s 50th

Bloomingdale’s Celebrates Barbie’s 50th

Thursday, January 22, 2009 by Wendy Lam

A rendering of the Barbie shop at Bloomingdale’s

To celebrate Barbie’s 50th birthday, “Bloomingdale’s 59th Street on Feb. 11 will exhibit 120 Barbies through the decades in 60 vitrines on the third floor, with some first editions valued between $25,000 and $27,000.” And lucky for us New Yorkers come February 11th-22nd, Bloomingdale’s Third Ave windows will be transformed into the Barbie theme “My Boyfriend is Back” and a “Barbie Dreamhouse” inside the store, “a 242-square-foot Barbie boutique will display Barbie T-shirts, accessories, jewelry, DC Super Hero Barbies, a Barbie Book by Assouline, and the dolls, among other merchandise. There will also will be an event with live Ken and Barbie models. Similarly, Bloomingdale’s SoHo will have window displays and a Barbie shop. The Barbie fest concludes March 15.”

colette (Paris), La Rinascente (Milan) and Fred Segal (Los Angeles) and about 20 stores other stores will be celebrating with window displays, shop concepts, exhibits and exclusive and limited edition products. On March 6th the first-ever Barbie store is set to open in Shanghai as well, “Barbie art by Andy Warhol and Peter Max and others will be on view. There will also be a spa, a restaurant and, for older girls, a $16,000 Vera Wang strapless wedding gown. For any woman who buys it, Mattel will create a doll in her likeness in a miniature version of the gown.” Wow! And also not to forget the much anticipated first-ever Barbie runway show will take place February 14th at Mercedes-Benz Fashion Week with 50 designers creating looks inspired by Barbie some which will be displayed at Bloomingdale’s. Don’t we all kinda wish we’re Barbie right now?! I need an invite! via WWD


Categories: art/design fashion


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