Frédéric Fekkai and Brickfish have teamed to celebrate chic and fashionable hairstyle by launching an online hair competition, titled ‘Haute Hair.’ The campaign asks entrants to submit a picture or video of their best hairdo and explain how their hair reflects their personal style. Consumers share their entries with each other via social media to get votes and reviews. Entries are also ranked according to how “viral” they are (meaning how much they’ve been circulated throughout the Internet, be it via social networks, email, IM, or other sites). If you think you got nice hair, enter!
Rewards:
- Grand Prize: One winner, selected by a panel of judges from Frédéric Fekkai from the top 200 highest scoring entries will win a 3 day, 2 night all-expenses-paid trip for two to NYC. The winner will get their hair cut by Frédéric Fekkai. In addition, the winner and guest will be treated to backstage access to select fashion shows at New York Fashion Week. Learn about High Score.
- Runner-Up: One winner, selected by a panel of judges from Frédéric Fekkai from the top 200 highest scoring entries will win one year’s worth of Frédéric Fekkai products.
- Most Viral: One winner, selected by a panel of judges from Frédéric Fekkai from the top 200 Most Viral entries will win $1,000 worth of Frédéric Fekkai products. Learn more about Most Viral.
- Sign-Up Sweepstakes: Six winners, who sign-up for the Frédéric Fekkai email list by filling out the form in the Campaign Highlights area of the Frédéric Fekkai “Haute Hair” Campaign or who opt-in from the Submit Entry tab, will be randomly selected at the end of the campaign to each win a gift bag of Frédéric Fekkai products.
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