Photography: Scott Schuman
DKNY Jeans has tapped Scott Schuman, the man behind one of my favorite blogs The Sartorialist for their brand’s spring ad campaign. According to WWD, the campaign will be shot in his famous “The Sartorialist” way, “showcasing a mixing of New York notables including Sean Lennon, Daisy Lowe, DJ Coleman, Luc Worrell and Chanel Iman”, time to hit the streets! This marks the first major campaign for The Sartorialist and also a first for DKNY Jeans as the “ads present the collection with one or two individuals in each image, rather than in the usual group format. The ads each showcase an individual in a caught-on-the-street style in several areas of the city.” Come February the ads will hit glossys like InStyle, Elle, GQ and Details as well as online and billboards across the US, Mexico and Canada. This is exciting news, I can’t wait to see the ads!