Doo.Ri to Launch Lower-Priced Line Next Year

Doo.Ri Spring 2009 RTW Collection

Last week Zac Posen announced that he’ll be releasing a lower-priced line and diffusion line now WWD reports that Doo.Ri plans to launch a lower-priced line next year that will pick up on many of her signatures — the jersey, the draping and the feminine silhouettes — in fabrics more suitable for everyday, the line will not be called Doo.Ri the designer is still deciding on the name. The line will feature leather jackets, stretch leather leggings, silk screened T-shirts and jersey dresses. Jersey dresses in the new line will wholesale from $170 to $200, jersey tops from $80 to $119, jersey outerwear from $200 to $325, and leather jackets for $475. By comparison, dresses in the main collection wholesale from $395 to $895, tops from $250 to $675, outerwear from $425 to $825 and knitwear from $275 to $825. Stay tuned for looks from her secondary line!