Photography: John Aquino/WWD
Rumors have been circulating the blogs about the MAC Cosmetics and Hello Kitty collaboration for a min already, finally the news was confirmed. The limited edition collection will be available at MAC’s website on February 10, 2009 and in MAC US stores on February 12, 2009 (just in time for Valentine’s Day too!) and overseas stores in March 2009- mark your calendars ladies this collection is going to fly off the counters! Not only did they create a range of cosmetics, there’s also a line of accessories: a Petite Makeup Bag ($22), a medium Makeup Bag ($35), a plush doll ($42), purse mirror ($22), three-brush collection ($49.50), a mirrored key clip ($16), beaded bracelet ($34), a tote ($45) and soft vanity kit ($55).
The Hello Kitty collection consists of two collections: the Hello Kitty Colour Collection and the more high-end Hello Kitty Kouture. The Hello Kitty Colour Collection includes “six shades of lipstick with names like Fashion Mews and Strayin’, each $14; six Lipglass shades, each $14; and two tinted lip conditioners, $14.50 each; two eye shadow palettes, which each contain four shades and retail for $38; two shades of pigment are $19.50 each, and two Reflects Glitter stockkeeping units — one blue, one pink — are $17.50 each. Four Glitter Eye Liners, each $16.50, two shades of Beauty Powder, each $22; three shades of nail polish, each $11; a black mascara, $12, and false lashes, $12, round out the color offerings. Shades range from pinks and turquoises to lavenders and greens.”
The Hello Kitty Kouture collection is more of a high-end line and great for collectors as well. The range consists of “two shades of Dazzleglass, each $28, each feature a reusable silver chain pendant with Hello Kitty outlined in white Swarovski crystals on black with a pink crystal bow. Sheer Mystery Powder, $90 and available in three shades, is packaged in a silver powder compact with Hello Kitty outlined in white Swarovski crystals with a pink crystal bow on a black background.”
While the 34-year-old Hello Kitty character is usually assumed to be a cat, she is actually a girl, according to Sanrio. And a girl without a mouth, so she “speaks from the heart,” the company said. “She may not have a mouth, but she’s going to sell a lot of lipstick,” cracked Demsey, noting that a waiting list for the items will go live on Jan. 7 at maccosmetics.com.
I can’t wait, I previewed the collection on November 19th and I am in love with the full collection! Stay tuned…
More info after the jump…
“To me, MAC Hello Kitty embodies the ultimate beauty icon,” said Jennifer Balbier, senior vice president of product development for MAC Worldwide. “She’s sweet and sexy, slightly edgy, and appeals to a wide range of customers. We wanted to reflect that through a sweet side, but also something slightly mischievous when it came to the colors. I started out by creating a palette of pinks, since they fit and always trend well in the spring. And this look is so much about the eyes that we did two eye shadow quads.” The Lucky Tom quad has violet blue, brown, gold and pink-coral shades, while the Too Dolly palette has mint, blue-silver, pale pink and magenta shades.“We incorporated glitter eyeliners because she loves anything that twinkles, and we took the coral and hot pink theme and did pretty, poppy [colored] blush,” added Balbier. While this collection is intended to have a sophisticated presentation, MAC hopes to appeal to younger fans with two shades of lip conditioners.