Sarah Jessica Parker is expanding her fragrance line with her latest “The Lovely Collection” consisting of three scents: Dawn, Endless and Twilight. According to WWD, “the fragrances all will be available in two eau de parfum sizes, 1 oz. for $38 and 2.5 oz. for $58, and a 6.7-oz. body lotion for $28. Each of the three scents features a different abstract floral design along the back of its bottle.”
“Dawn is the fresh and clean scent,” she continued. “Its inspiration was morning, sunrise. It’s about enjoying those few moments for yourself, stepping out and welcoming what the day has to bring your way. Endless is the fruity, floral scent. The inspiration for this one was those moments you find yourself in a state of pure happiness, loving life. And Twilight is the sexy, musky scent. This one is for those moments of intimacy, of love and being close. It’s slightly complex and mysterious.”
“Dawn, a soft floral that Parker concocted with Givaudan’s Stephen Nilsen, has top notes of citrus cocktail, violet leaves and angelica; a heart of orchid, and a drydown of Tahitian vanilla, orris, oakmoss, vetiver and translucent musks. Endless, a fruity floral created with Givaudan’s Yann Vasnier, has top notes of pineapple, apple, ivy leaves and plum; a heart of radiant peony, pink jasmine and magnolia, and a drydown of oakmoss, Indonesian patchouli, Australian sandalwood, vetiver and suede musks. Twilight, an amber musk developed with International Flavors & Fragrances’ Laurent Le Guernec and Clement Gavarry, has top notes of bergamot, galbanum, mandarin and pink pepper; a heart of peony and jasmine, and a drydown of amber, sandalwood, incense and musk.”
Coty will launch first exclusively for a one-month exclusive with HSN beginning in February, then a second one-month exclusive in March with Ulta’s brick-and-mortar distribution. In April, the collection will launch worldwide in the U.S., Australia, the U.K., travel retail, Asia and a number of other global markets will get the scents.
More pics after the jump…