According to VOGUE UK, for Gucci’s fourth annual campaign to benefit UNICEF, they will be launching a special white version of its Tattoo Heart Collection. The collection will all feature a tattoo-style heart motif and from which 25 percent of sales will be donated to the organization that fights for children’s rights globally. The collection has expanded from “horsebit and the web to include signature, as well as new, handbag styles in a variety of materials.” The collection will launch in Gucci stores in over 20 countries, beginning November 19, 2008 through to January 31, 2009.
Be sure to look out for Rihanna in the December ads, she will be appearing in the label’s first ad campaign highlighting its collaboration with UNICEF. How do you guys feel about the tattoo-style heart motif on the Gucci Hysteria Bag?