In honor of Diesel‘s 30th anniversary, the iconic clothing brand offers a limited edition ‘Dirty Thirty’ denim to denim collectors. These ‘Dirty Thirty’ jeans will only be available on October 10th for one day only on diesel.com and at select Diesel stores nationwide, click here for participating stores. To say thanks to its fans for their loyalty and support, Diesel is offering the premium denim for $50 (Diesel jeans entry price point is $160).
‘Dirty Thirty’ denim will be available in two top selling styles: Matic for women and Heeven for men. The product features unique detailing such as a back patch with the xXx sign in Roman numerals to commemorate Diesel‘s 30 years along with the words ‘Dirty Thirty’.’ Side embroidery will state the dates 1978-2008 and buttons will be customized with ‘Diesel 1978.’
Shopping frenzies are expected on October 10 at New York City’s Union Square and Lexington stores where a limited number of tickets to Diesel‘s “Rock and Roll Circus xXx” event will be given to customers on a first come, first serve basis. On the following day, October 11th, Diesel will throw the world’s largest party spanning 17 cities in 24 hours. The finale takes place at Brooklyn’s Pier 3 in DUMBO. If you weren’t one of the lucky invited guests, you can log onto diesel.com and watch the party broadcast live!
More pics after the jump…