Diane von Furstenberg Launches New Comic Book

Diane von Furstenberg Launches New Comic Book

Tuesday, October 7, 2008 by Wendy Lam


To coincide with Diane von Furstenberg‘s Wonder Women inspired Holiday Collection, she launches a new comic book called “Be the Wonder Woman You Can Be, Featuring the Adventures of Diva, Viva & Fifa”. “I always wanted to have these three characters Diva, Viva and Fifa, as in DVF, and we came up with the concept,” she said. The three heroines in the comic book will all be wearing DVF clothes, “the $25 comic, as well as a $50 special T-shirt and $230 tote, will be sold at DVF boutiques and dvf.com, and benefit Vital Voices, an organization that helps to empower women.” There will be an event to celebrate the holiday collection and the comic series at her Meatpacking District headquarters next Tuesday.

More info about the comic book after the jump…

The key is that the three heroines — all of whom are wearing DVF clothes — make things happen. Diva, for instance, finds herself in a downtown bar to celebrate a male colleague’s successful leveraged buyout and his pending promotion. It turns out, however, that Diva was the brains behind the project. She looks at a reflective surface and sees a DVF, which emboldens her to “Be the Wonder Woman you can be.” Diva makes the point the lbo was her idea, and lands a promotion.

Viva, meanwhile, accompanies her older brothers to a music gig. Feeling intimidated to stay in the van, the reflection of DVF encourages her to get up on stage to sing. She ends up with a record deal.

Finally, mother-of-three Fifa receives news she is a finalist for a Gourmet Cooking award. Juggling the responsibilities of running a home, she is unsure that she can attend the ceremony, but DVF empowers her to get a babysitter and she wins the trophy.

“I am Diva, Viva and Fifa altogether, I am DVF,” von Furstenberg said. “It’s not so much that I identify with each of them, though. The idea is that if you feel insecure, look at yourself in the mirror, and through the reflection remember to be the Wonder Woman you can be. That’s my message.” via WWD


Categories: entertainment/events fashion


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