Besides all the GO International designer collaborations at Target, the mass retailer also partnered with three premium beauty lines by celebrity makeup artists Napoleon Perdis, Petra Strand and Jemma Kidd to create their first designer makeup collaboration. The collections are a more affordable and slightly different versions of their existing prestige lines. Instead of marking it at discount prices, many of the new products are priced on par with top-of-the-line counterparts sold at Neiman Marcus and similar stores. Testers will be readily available for customers which is great because it’s very important to be able to try the colors and textures on the skin.
“JK Jemma Kidd takes a heavy fashion positioning, where each of the 95 products were inspired by the catwalk (Kidd is a former model). JK includes lip, face, eye and cheek items, as well as makeup tools. Prices start at $14 for I-conic Eye Pencil Liner with a built-in sharpener and go to $36 for a Smoky Eye Palette. The color items, Kidd said, have been designed with strong pigment to produce bold statement colors.”
Pixi by Petra Strand consists of 101 pieces and is a “take on the original’s ‘skin-loving’ positioning, and infuse beneficial ingredients into sheer shades.creates a flawless, photo-perfect finish that leaves women looking like themselves, only better. The collection ranges from $12 to $39.”
NP Set by Napoleon Perdis’ “masstige” collection consists of 85 pieces. The NP Set is more fast-paced and playful than his eponymous line, which is sold at his four concept stores in California and in Sephora. The NP Set products retail for $12 to $30.
The collections are available at Target stores and Target.com now. If anyone tries it let me know how it is! Thanks to readery lucy92 for the tip.
> SHOP: Jemma Kid, Napoleon Perdis & Petra Strand Makeup for Target
Categories: beauty shopping target