Today is the big day for the Beijing 2008 Olympic Games, to commemorate the athlete competition and its commitment in sports- Nike Sportswear launched a dozen unique short term retail installations. These spaces are designed to give consumers a unique experience with the brand and to act as hubs for Nike in each respective city, mixing sports and the creative community. The pop-up stores remain open from 30 to 60 days and offer consumers a mix of Nike Sportswear product, in Paris, the store is located on a boat moored in the Quai Henry IV. In London, a 290-square meter (3,000 square feet) space has been selected in the area where athletes will compete in 2012. In Los Angeles, at The Montalbán, a historic theatre in Hollywood. These retail installations provide the world a sneak preview to the launch of the first stand-alone Nike Sportswear store at 21 Mercer Street in NY later this month, which launches with a special event on August 21st. Also, check out NikeSportswear.com as they’ve launched their online presence with new Nike iD product offerings, updated news, facts and local event notifications, expect Nike Sportswear products to launch online later this month.
I can’t wait till the Nike Sportswear Mercer Street opens on August 21st, even more so after previewing the women’s Holiday 2008 product offerings! Are you excited? Stay tuned for more info forthcoming…
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