Rockin’ pieces from the Fall collection!
Last month New York & Company held an editor preview to showcase their Fall 2008 collection and Fall ad campaign. New York & Company launched a new brand initiative along with a new label dubbed Red Label launching this Fall. The new brand is geared to target the trade-down customer and their current customer, it is more fashion and trend focused but is about 20-25% higher price point than their current offering. Still everything is quite affordable, the bomber jacket retail at $79.95- def my fave piece.
Before going to the preview I didn’t know what to expect since I’m don’t shop there but after previewing the new collection it looks like they’ve definitely improved their looks. The new range looks a lot younger and more fun- not their usual looks. That night I tried on several of the Fall pieces with the fab ladies at New York & Company, it was a fun night of fashion, food and gifts! When the collection releases, I’ll def pick up a few pieces. What do you think of the new collection?
New York & Company
715 Lexington Avenue
Corner Of 58Th Street
New York,NY 10022
More pics after the jump…
Marielle looks so cute in the fuchsia jacket, I quite like this too.
My favorite is this wool bomber jacket, its the same one I tried on in plaid (first pic).
The New York & Company chicks rockin’ their new Fall products!
I like this jacket too!
Cute top with side zippers…
What I wore that night on July 30, 2008…
My gift bag, thanks!
Check out the Fall 2008 Lookbook on the next page…