Limited Edition Longchamp x Jean-Luc Moerman Bags

To commemorate Longchamp‘s 60th anniversary, the company has collaborated with Belgian artist Jean-Luc Moerman on “60 bags with his signature loops and scribbles. Each bag will be slightly different from the others — Moerman silk-screened individual bags with an original design — and sold for $6,500. A set of reproduction bags will be sold separately.” For those that are willing to fork out that much money, they “will also have an opportunity to see Moerman’s installation work at the July 2 anniversary bash at the L’Elysée Montmartre in Paris, where The Kills will perform a live set”. Not all the fun will be happening in Paris, they will bring over the festivities to their New York Soho store on Bastille Day, July 14th in collaboration with Deitch Projects (an art installation by Moerman will be a centerpiece of that celebration as well). Kate Moss will once again be the face of the new ad campaign shot in black and white by Mert Alas and Marcus Piggott at Paris’ Cafe de Flor. via WWD