Jessica Simpson is set on expanding her five year old empire at The Camuto Group and venturing out to intimate apparel for spring 2009. She already have five established categories in her franchise, footwear, handbags, sunglasses, outerwear and swimwear. The new intimates collection will includes bras, undies, sleepwear and daywear, “also in the works is a fragrance launch in August and a belt collection for fall”. Damn, she really knows how to rack in the loot! Good for her!
Simpson said the biggest problem when wearing lingerie is panty lines. “That is why I am including, in my collection, a stylish assortment of shapewear that women will love,” she said. via WWD