Converse 1HUND(RED) Artist #22: Colletivo Design “Cycloptopus”

Converse 1HUND(RED) Artist #22: Colletivo Design “Cycloptopus”

Tuesday, May 27, 2008 by Wendy Lam

converse-colletivo-design.jpg
Converse 1HUND(RED) Artist #22: Colletivo Design “Cycloptopus”

Sao Paulo based design studio, Colletivo Design consists of four main partners which came together back in 2003 when they were doing their final project at art school. According to one of the members, Bergamasco, “We had so much fun and we knew it was the right moment to start our own business.” Now they’ve been in shows in France, Brazil and New York, as well as working for big name clients. Still, Bergamasco says, “Art is my personal expression and to use it for such a noble cause really thrills me. Art is the most subtle and original way mankind uses to express itself. If art represents how people think, it can also be used to change the way people think.” Remarking on their Converse 1HUND(RED) Artists design, “Cycloptopus”, Bergamasco explains that while an octopus typically has eight legs, Colletivo Design made one with 100. To go along with all those legs, the mythic sea creature “has one big eye.” “Like a single mind thinking as one, while the 100 arms embrace the AIDS issue and fight back.”

The “Cycloptopus” Pro Leather 76 kicks is in white leather featuring a screenprinted graphic upper, retail for $75 and  will be available nationwide at specialty retailers and online at www.converse.com beginning in June.

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