Note: This image was created by me, not an official campaign shot. 😉
Just as you thought Lindsay Lohan’s full-time gig is to party hard and hang out wit BFF Samantha Ronson she has now turned her attention to ethical fashion. WWD reports that Lindsay was signed to be the face of Visa Swap, a pop-up shop where customers can swap their cast-off clothing items for others’, which the credit card company will set up in London’s Covent Garden in June. To promote the shop she was shot in a collection of vintage clothing, the images will be released in June. This is a great idea, I hope they bring Visa Swap over to NYC!
The idea behind the project is that customers can donate clothing they no longer wear over a period of three weeks beginning June 21, and then have the value of their clothing — in points — put onto a Visa card. During the weekend of July 19, customers can then exchange the value of the points on their cards for others’ second-hand items. Visa will donate any left over items to TRAID.