The latest celebrity to ink a deal with a department store is Avril Lavigne. She will be launching Abbey Dawn, a juniors’ lifestyle brand with Kohl’s in July for back-to-school, and it will feature new fashion collections every 60 days.
Apparel and jewelry will be launched with a rock ‘n’ roll feminine edge duplicating the singer’s style, the junior line will retail from $24 to $48. I’m sure Avril’s fans are anticipating this collection, she’s def grown to be more feminine and sexy so let’s see what she’ll whip up for this range. More info forthcoming…via WWD