Reebok x John Maeda – Timetanium Released Today

Reebok x John Maeda – Timetanium Released Today

Tuesday, November 13, 2007 by Wendy Lam


Reebok is on the verge of announcing their latest exclusive custom designed sneaker. The shoe’s exclusive design was developed by world-renowned artist, graphic designer, computer scientist and MIT professor John Maeda. Maeda’s sneaker design aims to humanize technology as he brings together the contrasting worlds of art and science in a meaningful way.

Maeda, trained as a computer scientist, designed the limited edition sneaker using images inspired by mathematical algorithms and programming codes to create his first shoe — the Reebok Timetanium. The handwritten mathematical codes themselves are also printed on the lining of the shoe.

There are only 100 pairs of the Reebok Timetanium being produced, and will be available to purchase on November 13th through the Reebok Custom page for $150.

Pretty dope pair of Reeboks it released today and right now theres 92 pairs left (smallest size is men’s 6.5)! Also, be sure to check out the video its very informative! Cop it here!


Categories: kicks


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