Hollywould Going Contemporary

Hollywould Going Contemporary

Thursday, August 9, 2007 by Wendy Lam

Hollywould Going Contemporary

According to WWD, Hollywould is planning to drop its RTW line in spring and replace it with a full contemporary sportswear collection. The 75-piece collection consists of silk jersey dresses, printed cotton chiffon gowns, cotton and jersey T-shirts, jackets and denim pants. The new line wholesales from $125 to $395, which is quite a change from the designer collection, which wholesaled between $400 and $600. We’ll see how this new line plays out…

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