Alice Roi PopUP Shop @ Soho

Alice Roi PopUP Shop @ Soho

Saturday, May 5, 2007 by Wendy Lam

Alice Roi PopUP Shop
76 Greene Street
New York, NY 10012
May 3rd – 6th | 11am-7pm

I stopped by to check out the Alice Roi PopUP Shop after work yesterday and was quite amazed. I wanted to check out their theme park concept, I loved how they had the tracks that looks like a roller coaster wrapping around the store. The long arched hooks that displayed the clothing is quite impressive also, very smart and the space was used very wisely. The vibe of the store was girly and dreamy with the white drapes flowing up top which was very relaxing, and don’t forget they also arranged for Max Factor to do free makeovers at the pop-up shop tomorrow is the last day the store will be there until Roi finds a permanent spot…more pics after the jump…


Categories: shopping


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