Kylie Minogue Performs at H&M Shanghai Opening Event + Opening

Kylie was elevated from below on a twinkling mirrored tower, wearing a specially designed dress by H&M’s Head of Design Margareta van den Bosch.

Need I say more? The H&M Shanghai Opening Event on April 11th took place at the Science Museum with special guest, Kylie Minogue performing her hit Can’t Get You Out of My Head. The event was star studded and looked amazing, it definitely outdid H&M’s Hong Kong Opening, that’s because Madonna wasn’t there. The lucky Shanghai shoppers got first dibs on the H&M loves Kylie Beachwear Collection that released four weeks ahead of the rest of the world, the rest of the world will get their hands on it mid-May. Check out the event pics from April 11th and the store opening crowd on April 12th after the jump…

Arriving guests were serenaded by a three-hundred-strong female choir singing acapella Kylie songs, before entering a glittering kingdom where the Science Museum’s 2,000 square metre floor was transformed into a shimmering sea of 100 kilos of Swarovski crystals. And five million mirrored disco ball squares covered everything from a gyrating surf board where people had their picture taken to Ming Dynasty-style vases full of complimentary mirrored pop badges to commemorate the occasion, and Studio 54 disco-lush revolving circular beds were mirror-clad and laden with sparkling silver cushions. Sparkle was also added to the event by Shanghai’s starry likes including: Asian film star Zhao Wei; top model Du Juan and TV star Lee Xiao Ran.

The star to spot though became show-stoppingly apparent: At ten o’clock, to the sound of gongs, the choir (wearing silver H&M tracksuits) filled the steps of a magnificent 8 metres high Busby Berkeley-style tiered stage set and Kylie was elevated from below on a twinkling mirrored tower, wearing a specially designed dress by H&M’s Head of Design Margareta van den Bosch. As she belted out her Can’t Get You Out of My Head hit, twenty dancers sporting beach-cool “H&M Loves Kylie” aqua print sarong dresses, bikini tops, head scarves and large shades danced on the silver stage in front of her. – H&M

Science Museum

Red Carpet…

Kylie Minogue & Rolf Eriksen, H&M CEO

Kylie Minogue & Rolf Eriksen, H&M CEO

Kylie Minogue & Rolf Eriksen, H&M CEO

Photography: Apple – Kylie Minogue on the red carpet

Margareta van den Bosch, H&M Head of Design

Jörgen Andersson, H&M Head of Marketing

Du Juan

Lee Xiao Ran

Qi Qi

Qiu Lin

Ni Rui Si

Lee Ai

Song Ning and Wang Wen Qin

Ai Dai

Chun Xiao and Lu Yan

A Xin

Wu Jian Fei

Wu Jian Fei

Yuan Cheng Jie

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three-hundred-strong female choir singing acapella Kylie songs

the choir wearing silver H&M tracksuits

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Kylie Minogue’s Performance

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Shanghai Store Opening – April 12th

Photographers: Mathias Guilin, Charlie Xia & Ke Neng – Darenote Ltd. / H&M