“H&M loves Kylie” Beachwear Line Dedicated to Kylie Minogue

Photographer: Sölve Sundsbo for H&M

H&M never fails to suprise me with their brilliant ideas and choice of designer collabs. Summer is just a few months away, but if you live in NYC it seems like forever since its still so cold and its flood alert today! With Summer in mind, H&M is paying tribute to style icon Kylie Minogue and creating a line of beachwear called “H&M loves Kylie”! H&M will be designing a limited line of bohemian-chic beachwear featuring Australia relaxed, sporty, beach-life feel mixed with the glam look and lots of shiny metallic and Kylie will also be the face of the beachwear campaign. I’m sure all the H&M and Kylie fans are excited like me! All the stores that carries womenswear will be receiving this line in mid-May. Stay tuned for upcoming campaign pics…in the meantime check out Kylie getting dolled up after the jump…

Photographer: Leanne Woolrich for H&M

H&M’s theme this summer is Australia a relaxed, sporty, beach-life feel mixed with the glam look and lots of shiny metallic. H&M pays tribute to sparkling pop princess and style icon, Kylie Minogue by designing a limited line of bohemian-chic beachwear with Kylie as a muse.
Kylie is also the face of the upcoming beachwear campaign.

The “H&M loves Kylie” line is part of H&M’s main swimwear range and contains fifteen styles which will be in all H&M stores that sell womenswear in mid May.

“When we think Australia and glamour we think Kylie, who is such a stylish person,” says H&M’s head of design Margareta van den Bosch.

“It has been a great experience to work with H&M on creating this summer range.
To me it is all about summer indulgence, effortless chic and lots of fun!” says Kylie Minogue.

10 percent of all money spent on this beachwear line will be donated to WaterAid. The international charity WaterAid is dedicated to the provision of safe domestic water, sanitation and hygiene education to the world’s poorest people.

“WaterAid has a long and valued relationship with H&M and is delighted to be involved with the `H&M loves Kylie’ line. The money raised from this will make a tremendous difference to the lives of people in the countries where we work, every £15 raised enables one person to receive a sustainable supply of clean water, adequate sanitation and basic hygiene education,” says Barbara Frost Chief Executive of WaterAid.

An internationally renowned recording artist whose effervescence and lust for life has inspired a generation of women; Kylie has amassed over forty hit singles globally and seven number ones in the UK. Add her successful touring record and acting career into the mix and it’s no wonder she’s heralded as the ultimate `showgirl’.

Info & Photography: H&M