It’s all about the collaborations nowadays, everyone likes to get designer stuff at an affordable price. After the successful collaboration Stella McCartney had with H&M, she has joined forces with LeSportsac to release a series of 30 to 40 styles of limited edition bags to be launched in Spring 2008. The bags average at $200 to $250, the deal lasts up to 18 months and is renewable. This collection only sold at selective high-end department and specialty stores worldwide, including three Stella McCartney boutiques (NY & LA), and only five LeSportsac stores, no worries if you’re not near one, they will be available for purchase online. I can’t wait to see how this collection of bags will look like, hopefully its something fresh!
Full story after the jump…
McCartney to Design Line for LeSportsac
By Samantha Conti, wwd
LONDON — Stella McCartney is joining forces with LeSportsac to design a limited-edition accessories collection to be launched in spring 2008.
The collection will focus on multipurpose travel bags, luggage, baby accessories and totes for mothers with young children. The company plans to make an official announcement today.
The Stella McCartney for LeSportsac collection will be sold in high-end department and specialty stores worldwide. It will also be sold at the three Stella McCartney boutiques — here and in New York and Los Angeles — and the five LeSportsac stores, and will be available online.
The collection initially will have 30 to 40 styles, and the average price of a bag will be $200 to $250. The deal with LeSportsac is for 18 months, and is renewable.
“LeSportsac has a strong history of making iconic nonleather goods, and this is a unique opportunity for Stella McCartney to address a new category of accessories for the busy woman of today,” said Marco Bizzarri, chief executive officer and president of Stella McCartney.
Bizzarri told WWD the new collaboration was a way for the brand to create a worldwide audience for Stella McCartney bags. “It will give her bags a wider appeal.”
McCartney has a nonleather accessories line, part of her ready-to-wear collection, that was launched for fall 2006. The LeSportsac deal is the latest in a string of partnerships the designer has formed to boost her brand’s profile as well as the bottom line.
Other collaborations include a line of activewear for Adidas, and a one-off capsule collection for H&M in November 2005. McCartney also has two fragrances and will launch her skin care line in the U.S. on Feb. 15.
Steve Jacaruso, chief operating officer and president of LeSportsac, said the brand wanted to “tap into Stella McCartney’s creative vision and take (LeSportsac) to the next level of high-end design and style.”
He said the line would be innovative and versatile and the bags would appeal to a variety of women, whether or not they’re toting children around.
A Stella McCartney spokesman said the company would report its 2006 financial results in the late spring. Bizzarri said sales were exceeding expectations.
As reported, PPR, which through its Gucci Group subsidiary holds 50 percent of Stella McCartney and has majority stakes in Balenciaga, Alexander McQueen and Sergio Rossi, said the brands were “well in advance” of reaching their breakeven targets in 2007.
Categories: handbags
Tags:
