More Pieces From Viktor & Rolf for H&M Collection

More Pieces From Viktor & Rolf for H&M Collection

Friday, October 20, 2006 by Wendy Lam

The date of release is getting closer and closer, on November 9th you will be able to purchase these goodies from the Viktor & Rolf for H&M Collection. That’s if they’re not already sold out within an hour of the store opening! Be prepared for the “catfights”, it was crazy when I witnessed it last year!

For all its merits, the high street isn’t a welcoming place for grown-up women with refined taste. If you’re a teen queen with an addiction to bubble dresses, it’s heaven, but if you are in the market for a chic silk dress or sleek trench with just the right witty detail, you can sing for it. But Viktor & Rolf, the Dutch designers known for their avant-garde take on fashion, are aiming to change that. They have teamed up with H&M to produce a one-off collection for men and women that brings a new sophistication to the high street. They follow Karl Lagerfeld and Stella McCartney, whose H&M collections prompted shop-floor hysteria.

Known for their conceptual couture, Rolf Snoeren and Viktor Horsting have designed clothes to be worn upside down, dipped a whole dress in liquid silver and smothered models in bows. They have played the celebrity game, too: Tori Amos sang at one of their shows, and they based one collection on Tilda Swinton’s androgynous chic.

Their real success, however, has been in taking a high-art aesthetic to a wider market. Behind the theatrics, there are always exquisite, utterly wearable clothes. The link with H&M is their latest step in a more mainstream direction. “Viktor and I show that you can be very creative and very commercial at the same time,” Snoeren says. The idea of marriage inspired their H&M line. In keeping with the Cupid theme, witty heart and ribbon motifs decorate women’s pieces, while the men’s range features arrows. There’s even a £220 wedding dress. But the bow-necked knits, silk dresses and sharp tailoring all recall Viktor & Rolf’s grown-up signatures. For the discerning shopper, V&R plus H&M is a match made in heaven. –


Categories: h&m


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