Warhol Factory x Levi’s®

Warhol Factory x Levi’s®

Wednesday, June 7, 2006 by Wendy Lam

“The Andy Warhol Foundation and Levi Strauss & Co. entered into a licensing agreement in which the Levi’s brand will direct the design and marketing of a super-premium collection of jeans, tops, sweaters and jackets for men and women under the name, “Warhol Factory X Levi’s®.” The Levi’s® brand will be working in partnership with Division 11, who will manage the sales, execution and logistics of the program. The new collection will be exclusively available in the United States and Canada.

Yup it’s Andy Warhol’s works again! When something/someone is popular that’s what happens, everyone wants to get a piece of it and make money off of it! All good, b/c the man is really talented and his works should be shown off. The tees are amazing, I would definitely rock them…

> Levi’s

Read the rest of the press release and more pics after the jump…

The collection is designed to pay homage to the collective iconography of both the Levi’s® brand and Andy Warhol’s famed pop-culture art. The collection leverages Levi’s® great fit in jeans and jackets and is embellished with imagery reflective of Andy Warhol’s more famous artwork and sayings such as: “Fashion wasn’t what you wore someplace anymore; it was the whole reason for going.” The collection will be available at super-premium retailers and will debut in spring 2006.

“We are pleased to enter into a relationship with one of the world’s most recognizable names in popular culture and art,” said Robert Hanson, Levi’s® brand U.S. president. “This is the pairing of two great American icons to bring trend-right product to consumers looking for something truly original and authentic.”

“During his life, Andy Warhol not only wore Levi’s® but in 1984 he decided to make this iconic brand the subject for a series of paintings,” said Michael Hermann, director of licensing at The Andy Warhol Foundation. “We are thrilled with this new relationship and it confirms that everything Andy Warhol said, did, and wore was part of one creative vision that continues to influence popular culture.”


Categories: fashion


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