Wow, just saw these ads on Ella Baché‘s beauty site, they are sexual but not in a dirrty way…rather humorous. Smart approach because in this society, SEX sells! I actually want to try her products after seeing these ads haha I want “skin good enough to eat” too!! I think all gurlz want that…=X
Known for our outstanding, quirky and often humorous advertising, in September we launched our latest ad campaign for 2002-2003 with the message “Skin good enough to eat”.
Created by hot new agency BMF, the concept behind the campaign is that you wear your skin like a garment, and like garments, you must adapt your skincare needs to each season.
The campaign is broken up into 4 seasons – spring, summer, autumn and winter. Each of the seasons highlights different skincare needs: in spring your skin requires reviving and preparation for summer; summer skin needs extra moisture and sun protection; by autumn skin needs repair; and in the dehydrating winter months skin needs extra hydration.
Featuring 4 different models, who look as though they are wearing a “second skin”, the images are extremely eye-catching and demand a closer look.
More ads after the jump…