H&M announced today that they have tapped Tony Bennett and Lady Gaga to star in its Holiday 2014 ad campaign. The two superstars will appear in the commercial performing a track from their album Cheek to Cheek, which will be released on September 23rd. How crazy is that?!
The campaign will make its global TV debut end of November, with an extended version of the commercial available at hm.com. The campaign also includes ads featuring Tony Bennett and Lady Gaga, which will appear in print media, online as well as outdoor. Tony Bennett and Lady Gaga’s new album has been long awaited, and brings together a present day icon with one of the legends of music.
Can’t wait to see! Are you excited?