A couple of weeks ago I posted that supermodel Amber Valletta is the new face of H&M’s 2014 Conscious Campaign, now here’s a look at the behind-the-scenes video from the photo shoot. Also, for this year’s Conscious Exclusive collection, H&M is working in collaboration with the sustainable fashion and design site Ever Manifesto, which shares H&M’s commitment to a more sustainable future for fashion. The Conscious Exclusive campaign will also feature Elizabeth Von Guttmann and Alexia Niedzielski of Ever Manifesto.
H&M is launching two new collections for 2014 – Conscious and Conscious Exclusive – in store April 10th. The Conscious collections contain key fashion pieces, each made from more sustainable materials, such as organic cotton, Tencel and hemp and recycled materials. The Conscious Exclusive collection features and intricately detailed pieces done with more sustainable materials, taking a mix of flamenco and bohemia as inspiration. Conscious Exclusive will be available in 150 selected H&M stores worldwide, as well as online.
Check out the video after the jump…
After the preview of H&M’s Spring 2014 collection during New York Fashion Week, here’s a look at the behind-the-scenes style video showcasing key looks from the upcoming collection for both women and men.
H&M’s Spring 2014 collection will hit stores on March 6, 2014 and will be sold in H&M stores worldwide and online at hm.com. Stay tuned for more updates on the Spring 2014 collection. Check out the men’s lookbook video after the jump…
Nowadays it’s all about fitness and being healthy, if you’re one that loves working out then H&M‘s expanded Sport category will be up your alley. Coming in January 2014, the new H&M Sport will be expanded to cover more sporting activities, reflecting the increasingly active lifestyles of women, men and children. The collection will be more focused on performance, fit and function, designed with input from world-class professional athletes from the Swedish Olympic team.
More photos after the jump…
Black Friday is just a couple days away…who’s getting ready to shop? H&M is offering some amazing Black Friday fashion deals for the entire family. Women can find holiday dresses starting at $5.00, while men can purchase brand new pants from just $10.00. In addition, parents can catch amazing kids deals for boys and girls such as long sleeve shirts starting at just $5.00! H&M will also be offering amazing online deals during Black Friday starting at $5.00!
Black Friday deals:
I’m definitely going to take advantage of the Cyber Monday deal, I don’t really like shopping with crowds so this will be perfect! Check out some of the discounted items after the jump…
H&M announces that Amber Valetta is the new face of the H&M 2014 Conscious campaign. Amber tweeted a photo of herself at the HFPA and InStyle event last night wearing a kimono dress made out of more sustainable materials, Tencel and organic silk. The dress is part of the Conscious collection that will launch in select H&M stores April 10, 2014 and is $59.95. Can’t wait to see the full Conscious collection!