Coach launched its latest Spring 2015 campaign entitled, Coach Dreamers, featuring Chloe Grace Moretz and Kid Cudi. The campaign features intimate portraits of both artists who embody the spirit of the Coach brand – individual, authentic and innately cool. The campaign was shot by Mikael Jansson, with styling by Karl Templer and art direction by Fabien Baron. It features Creative Director Stuart Vevers’ second collection of Ready-To-Wear and accessories for the brand.
Stuart Vevers, Creative Director of Coach, said, “The Coach Dreamers are passionate, creative individuals with original talent who lead their lives in an individual, unexpected way. Chloe’s free-spirited attitude and spontaneity makes her a perfect incarnation of the Coach spring 15 girl, while Kid Cudi’s effortless ease and coolness could not better embody the spirit of the spring 15 men’s collection.”
Coach’s Spring 2015 collection will be available at Coach stores and coach.com starting in February. Love it, the new direction is sooooooo good!!!!
More photos after the jump…