Topics filed under: fashion

Zhou Xun Visits H&M Headquarters in Support of Sustainable Fashion

Zhou Xun, renowned Chinese actress and National Goodwill Ambassador, visited H&M headquarters in Stockholm to speak with Ann-Sofie Johansson, H&M Creative Advisor, and Caterina Midby, Head of Fashion and Sustainability about the design, inspiration and use of sustainable materials in this year’s Conscious Exclusive Collection.

Every season, the complete design process, from color selection to the choice of fabric, takes place in H&M’s White Room. This season the collection was influenced by amazing images of bird prints specially hand drawn by H&M’s in-house designers. Individual pieces stand on their own rather than exist in one look and all the pieces in the collection are made with more sustainable materials.

H&M releases a Sustainability Report on an annual basis in the hopes of increasing the awareness of sustainable fashion. The Conscious Exclusive collection will be available in more than 200 H&M stores and online starting April 16th.

More photos after the jump…

Free People ‘Go Your Own Way’ Festival Lookbook

Free People launches its latest Festival Lookbook entitled, Go Your Own Way. The lookbook stars model, Martha Hunt, dressed in festive attire with a rebellious spirit. The new collection pushes boundaries and celebrates festival season by emphasizing set-dressing, bold colors, freewheeling widelegs and black fringe. Accessories and footwear include bohemian belts, layered jewels, round top hats, easy lace-up sneakers and strappy leather sandals.

Also check out The Festival Shop for all your essential free-spirited fashions. Special items include a selection of home and festival items like a comfortable hammock, printed tipis and hand painted tambourines.

Shop the Go Your Own Way lookbook now in Free People stores or online at freepeople.com.

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Lovers + Friends Spring 2015 Campaign

Lovers + Friends unveiled its Spring 2015 campaign entitled Daycation, featuring the beautiful Brazilian Victoria’s Secret model, Daniela Braga. The campaign was shot at the Santa Monica Pier and highlights the ultimate fashion trends of the season including floral dresses and rompers, lace tops, denim jumpsuits, flared skirts and cut out sweaters.

Shop the Daycation collection now online at loversandfriends.us, REVOLVEclothing.com, and Shopbop.com.

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Lilly Pulitzer for Target Women’s Lookbook

Back in January, Target announced its new design partner, Lilly Pulitzer, to create a limited edition collection of apparel, shoes and accessories for women and girls, home goods, outdoor entertaining accessories, beach gear, travel essentials, cosmetics and more. The collection will feature15 exclusive prints, which are original works of art, created by Lilly Pulitzer artists specifically for this collaboration bringing you 250 pieces of vibrant prints and patterns.

Now here’s the full lookbook of the Women’s collection which will be available exclusively at all Target stores in the U.S. and Canada and on Target.com beginning April 19th. Check out the Home lookbook here and Beauty lookbook here, stay tuned for the Girls lookbook on minilicious.com! Do you like?

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Lilly Pulitzer for Target Beauty Lookbook

Back in January, Target announced its new design partner, Lilly Pulitzer, to create a limited edition collection of apparel, shoes and accessories for women and girls, home goods, outdoor entertaining accessories, beach gear, travel essentials, cosmetics and more. The collection will feature15 exclusive prints, which are original works of art, created by Lilly Pulitzer artists specifically for this collaboration bringing you 250 pieces of vibrant prints and patterns.

Now here’s the full lookbook of the Home collection which will be available exclusively at all Target stores in the U.S. and Canada and on Target.com beginning April 19th.

Update 03.27.2015:
> Lilly Pulitzer for Target Women’s Lookbook
> Lilly Pulitzer for Target Home Lookbook

More photos after the jump…