FENTY PUMA by Rihanna FW’17 Collection + Backstage

Wednesday, March 8, 2017 by Wendy Lam

As per usual, Rihanna and PUMA killed it with their third FENTY PUMA by Rihanna FW’17 Collection! The collection, “for the rebellious and daring,” takes inspiration from the halls of FENTY University, paying homage to the kids gone rogue, who hit honor roll and serve detention in style. The venue, Bibliothèque Nationale de France, was simply amazing- perfect setting for the runway show.

Rihanna and PUMA brought to life the collection muses: Classic American social circles and cliques – Nerds, Jocks, Skaters, Preppies, Goth kids and of course, Bad Gals. Like her previous collections, the range featured signature oversized looks (my fave) and featured unexpected, sexy styles with gender bending pieces and over-the-top school frocks. Signature branding details include Rihanna’s lucky number 13, her birth year 1988, the FENTYxPUMA piercing zipper and FENTY PUMA branded buttons and trims.

As for footwear, the popular PUMA Creeper were reimagined with stacked soles and ankle straps. New heels, translucent wedges, wellies, high knit styles and over-the-knee boots are added to the lineup. Seriously can’t wait to see what releases from the collection, LOVE!

“When I was in school, it was always my dream to be able to dress up in whatever I wanted,” said Fenty Creative Director Rihanna.  “But in Barbados it was mandatory to wear a school uniform, so I had so much fun this season creating these “Back to School” inspired looks, and I’m honored to present the collection in such a majestic national monument.”

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