FENTY PUMA by Rihanna SS’17 Collection + Backstage

FENTY PUMA by Rihanna SS’17 Collection + Backstage

Monday, October 3, 2016by Wendy Lam

FENTY’s signature branding and design elements are consistent with the creative director’s first collection. From lucky number 13 to the piercing zipper puller, Rihanna’s branding vision stays true.

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