e.l.f. Beauty Exchange in New York City + Vlog

Sunday, October 2, 2016 by Wendy Lam

A couple weeks ago, e.l.f. Cosmetics invited me to be part of their beauty squad for their Beauty Exchange event and it was all a big secret till the day of. They put me in the newly opened, The Beekman Hotel, it was amazing. I remember the place when it was still under construction when the Margiela x H&M launch event was hosted there back in 2012. The hotel is still not fully done yet but definitely check it out if you are in town.

The first day (September 21st) started out with a tour of the YouTube Space, then cocktail reception at the rooftop of the Wythe Hotel as the sun sets, so gorgeous! The next day (September 22nd) was an early morning, 7:45AM meetup, to head to the New York Stock Exchange as e.l.f. Cosmetics went public. Pretty cool experience, as seen on TV ha! Then my first helicopter ride, got a bird’s eye view of Manhattan and the surrounding area- pretty awesome! Last but not least, ended the evening at the e.l.f. Cosmetics flagship store for a private shopping event. Picked out a bunch of new stuff to try, fun times. Check out the photos and video recap.

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