Cara Delevingne for PUMA “DO YOU” Women’s Campaign

PUMA announced that Cara Delevingne will be the new face of their “DO YOU” women’s campaign which aims to inspire confidence in women everywhere. The campaign was inspired by Rihanna who once said, “I dare myself to make things work. I don’t do things for the response or controversy. I just live my life.”

“To ‘DO YOU’ is to take ownership of yourself and finding the power within that ownership —it’s a very powerful statement,” says Cara. “It’s about accepting who you are, no matter your faults.  ’DO YOU’ is about finding your truth and sticking to it. I think it’s so special because it means something different for everyone.  It specifically encourages people to be themselves.”

The ‘DO YOU’ campaign was shot in NYC’s LES and Chinatown area, I recognize all the spots. Look out for the campaign launch this month with a cross-category product assortment dropping through December from PUMA’s Running & Training and Sportstyle collections. Love the PUMA and Cara combo, perfect for this campaign!